“Having a secure e-business is essential to attracting and maintaining a loyal customer base. These days, the threat of identity theft is more real than ever and savvy consumers are alerted to the dangers out there. While online shopping is appealing to most consumers because of the high levels of convenience it offers, fear of identity theft makes many consumers wary of transmitting personal information over the Internet. Part of building customer loyalty is assuring your customers that they can shop safely on your website.

Besides maintaining customer loyalty, establishing a secure website also protects you as the merchant. Every year, businesses lose millions of dollars in remediation costs from security breaches of their customer?s data. These costs include legal expenses for lawsuits to recover damages from credit card fraud, resultant settlements or judgments, costs to notify customers of the breach, costs to investigate the incident, costs to provide customer support and costs to fix the problem for the future. Perhaps the largest cost to a business, however, is the cost of losing customers who no longer trust that business with their personal information.

If you want customers to feel safe shopping with you, you have to assure them that your online environment is as safe as possible for their personal information. You can employ all of the latest safety measures on your website, and it will not impact your customer conversion in anyway if the customer does not know about it. Using a trust mark on your website to certify your security standards is essential to proving the trustworthiness of your website to customers. Not all trust marks are made equal, however. It?s important to choose a trust mark from a recognized and reliable brand. Comodo is renown for providing a wide range of Website security certificate solutions for both businesses and individuals. It?s HackerProof Trust Mark program, is the top of the line in third-party authentication.

Studies have proven that the majority of online shoppers know what a trust mark is and look for a trust mark when shopping to know if their information is going to be safe. One study revealed that 79% of online shoppers expect to see a third-party trust mark on the home page of a website. The importance of trust marks in establishing confidence with your customers cannot be overestimated. The HackerProof trust mark from Comodo offers numerous advantages over other trust marks. First, the trust mark is placed consistently in the corner of your website throughout all pages. Additionally, HackerProof employs an exclusive Point to Verify technology that allows customers to verify the authenticity of your website without having to navigate off your site to the vendor site.

The Comodo brand is recognized with security and trust by over 100 million people. Just seeing the Comodo HackerProof Trust marks on your website is enough to ensure your customers that your site is scanned regularly to detect vulnerabilities. The trust mark even informs customers when the site was last tested. HackerProof is so effective that it is offered to customers for free until it proves itself through positive results.”